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What is Reverse Vending?

Recycling is part of our everyday life and we are all used to putting our plastics, cans and bottles into our own waste deposits at home or at the local bottle bank. 

However, your contribution to saving the planet, reducing pollution and being responsible, is available.  

Find out more below and scroll down for our solutions.

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What is Reverse Vending?

We know that when we put our items back into the system, the recycling process takes that material and puts it back into production to create more bottles, cans and other items.  

What is becoming more popular, through the use of Deposit Return Schemes, is the placement of these items into what is called a Reverse Vending Machine (RVM).  

The scale of recycling has increased many times over the years and RVM’s have been created to incentivise the consumer to participate in the re-processing of the goods by giving them a value exchange.  This process is already common in regions where legislation requires mandatory recycling.

Why use a reverse vending machine?

As a retailer, there is a mounting responsibility to ensure that your products are disposed of ethically and efficiently.  This is known as the Extended Producer Responsibility or “polluter pays”.

Providing an incentive to your customers to use an RVM and award them discount codes or loyalty points, ensures that you meet your ethical (and soon to be legislative) responsibilities and engage with your customers on an issue that they are passionate about.  Place them instore, and you generate more dwell time and brand engagement.

As a consumer, you are able to “do your part” and make an environmental impact whilst also getting something back.  That may be money off your purchases or donating that money to a worthwhile cause.

Easy to use and easy to empty
Provide a brand engagement option for your customers
High ROI with large format advertising

Drive your sustainability targets

Most businesses are trying to find ways to “be greener” in their operations, and are undertaking various steps to achieve this from journeys to work, ethical supply chains and reducing emissions.  One of the easiest ways of doing this is by recycling both your own waste but that of the products that you sell.  

Scotland goes live with its Deposit Return Scheme in 2022 and the UK government has conducted its own consultation for the same programme in England this year.  In the same way that the plastic bag tax had a positive environmental effect, it is hoping that the DRS does the same.  

Talk to us today about how our technology can help you as a retailer, an extended producer or as a waste management company looking to increase your customer collections. 

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